Case Study: LogMeIn achieves 5x more pipeline from partner spreadsheets with PartnerTap

LogMeIn uses PartnerTap to find 5x new sales opportunities buried within partner spreadsheets

LogMeIn, a leading provider of web conferencing, IT access, and support solutions, wanted a better way to manage partner relationships and uncover new sales opportunities. The company had been handling partner account mapping and introductions manually, which was time-consuming and inefficient for its channel team.

Using PartnerTap, LogMeIn uploaded partner spreadsheets into the platform and matched them against Salesforce to quickly identify net-new accounts and the best partner to help open each one. With PartnerTap, LogMeIn generated 5x more pipeline from partner spreadsheets in the first quarter and made channel operations more efficient, saving significant time and money each month.

LogMeIn

Randy Fahrbach

Director of North American Channel