Case Study: LastPass accelerates partner-led growth with PartnerTap

LastPass Scales Up Partner-First Strategy with PartnerTap

LastPass, a leading password manager for individuals, families, and businesses, wanted to scale its partner-first strategy as it moved toward becoming a standalone company. Its channel team needed a more unified and scalable way to build partnerships with national resellers while helping direct sellers collaborate with partners to drive growth.

Using PartnerTap’s Ecosystem Sales Platform, LastPass mapped partner data against its Salesforce CRM to quickly uncover net-new logo opportunities and prioritize high-value accounts. PartnerTap helped identify 15,000 net-new logo opportunities from the first national partner, support the launch of a new BDR team, and drive 4x revenue growth through CDW in the first 12 months.

LastPass

Natalie Visconti-Clendenin

Senior Strategic Partner Manager, National Partners