Case Study: British Airways achieves 71% increase in bookings and global affiliate visibility with Partnerize

For British Airways, affiliate optimization had plenty of runway for improvement

British Airways, a leading global airline, faced a fragmented affiliate and meta-search marketing setup across five networks in 20+ countries that made it hard to surface real-time trends, manipulate granular data, or align affiliate activity with broader channel strategy. To address these challenges they engaged Partnerize and its affiliate optimization platform to bring greater visibility and control to their global partner program.

Partnerize worked with British Airways (and media agency Ogilvy) to implement a five-stage solution—unifying tracking with a network tag, exposing metadata via the Partnerize API, creating a private British Airways network of top affiliates, consolidating meta-search reporting into a single dashboard, and establishing global partner payments. The approach delivered measurable impact: a 71% increase in bookings on targeted routes, reporting expanded from an average of 4 parameters to 20 variables for commission strategies, and improved global efficiencies and growth attributable to Partnerize.

British Airways

Nick Troup

Head of Digital Marketing