Case Study: Samsung boosts conversion by 102% with Particular Audience Price Beat

Samsung - Customer Case Study

Particular Audience partnered with Samsung to address a challenge in competitive pricing for appliances. The goal was to ensure their products were price-competitive against several other retailers.

The solution implemented by Particular Audience involved a targeted Price Beat program. It displayed dynamic messaging that either confirmed Samsung had the best price or cited a competitor's price, then beat it by a small margin. This strategy was governed by discount limits to protect profitability. The results were significant, with participating items seeing a 102% uplift in conversion and strong click-through and conversion rates.

Samsung