Case Study: Wyze reduces WISMO inquiries with parcelLab

Wyze decreases WISMO inquiries by 20% through proactive communications

Wyze, the Seattle-based smart home products company, partnered with parcelLab to improve its post-purchase experience after a prior provider stopped sending emails for months. The company was also dealing with split shipments that left customers unsure when the rest of their order would arrive, increasing support inquiries and hurting the customer experience.

parcelLab integrated with Wyze’s existing stack to power shipment-specific post-purchase emails, proactive delay notifications, tracking-page updates, personalized product recommendations, and a DIY returns portal. With parcelLab, Wyze reduced WISMO inquiries by 20%, improved customer satisfaction, and lowered customer support workload while also driving additional sales through recommendations.

Wyze

Logan Dunn

Head of eCommerce