Case Study: Urban Outfitters boosts post-purchase experience and revenue with parcelLab

URBN boosts repeat purchases and reduces WISMO inquiries with parcelLab

Urban Outfitters Inc. (URBN) sought to modernize its post-purchase experience but was hindered by a previous solution that couldn't keep pace with its goals. The company needed a flexible, headless platform to integrate real-time shipping and returns data directly into its own customer touchpoints and turned to parcelLab to act as the data engine behind its communications and returns flows.

parcelLab provided a headless API solution that unified carrier data and powered a fully embedded, branded experience for URBN. This allowed URBN to create personalized post-purchase communications that drove revenue, keep tracking pages on its own sites, and offer a seamless self-service returns portal. The solution reduced WISMO inquiries and operational costs for URBN while delivering a sophisticated, scalable post-purchase experience.

Urban Outfitters Inc. (urbn)