Case Study: True Classic drives 29% revenue growth per email with parcelLab

True Classic drives 29% revenue growth per email with parcelLab

True Classic, a fashion brand known for its everyday essentials, faced a challenge with its post-purchase experience. Working with third-party delivery providers led to unclear shipment notifications and a lack of delivery transparency. This resulted in frustrated customers and a high volume of "Where Is My Order" (WISMO) inquiries to their customer support help desk. To address this, True Classic partnered with parcelLab to improve its post-purchase communications.

parcelLab implemented its platform to provide proactive, AI-powered delivery updates and a dedicated branded tracking page on True Classic's website. This solution significantly reduced shipment-related support inquiries and eliminated negative feedback about shipping on review sites. Most notably, parcelLab helped True Classic achieve a 29% increase in revenue per email (RPE) and drove more traffic back to their site through the custom returns portal.

True Classic