Case Study: 11teamsports boosts revenue and basket size with parcelLab

Manage customer expectations with personalized orders

11teamsports, a European sports clothing and memorabilia retailer, wanted to improve its post-purchase experience and strengthen customer loyalty. With limited visibility into deliveries, the brand faced rising WISMO inquiries and couldn’t provide the real-time updates customers expected.

Using parcelLab’s delivery communication and post-purchase platform, 11teamsports added proactive, tailored shipping updates and new customer communication channels. This helped reduce service inquiries and drive stronger engagement, increasing average basket size by 8% and overall revenue by 19%, while also encouraging repeat purchases.

11teamsports

Christian Schab

Head of E-Commerce