Case Study: MediaMarktSaturn boosts post-purchase engagement with parcelLab

Introduce new customer touch points with our platform

MediaMarktSaturn, Europe’s leading consumer electronics retailer, needed a better way to manage the post-purchase experience across its large store network and millions of customers. Before working with parcelLab, the brand lacked cohesive, trackable communication after checkout, which led to uncertainty for shoppers and more WISMO (“where is my order?”) inquiries to customer service.

With parcelLab’s delivery communication and post-purchase engagement tools, MediaMarktSaturn added real-time order updates, proactive delivery and pickup messaging, and feedback requests to keep customers informed and engaged. parcelLab helped the retailer create 2.5 million new customer touchpoints after checkout, reduce customer service inquiries, and strengthen trust and loyalty through a more seamless post-purchase journey.

MediaMarktSaturn

Marius Lückemeyer

Chief Digital Officer