Case Study: Berlin Brands Group increases repeat purchases and reduces inquiries with parcelLab

Increase customer satisfaction and reduced inquiries with our platform

Berlin Brands Group (BBG) is a global consumer brand company selling more than 4,800 products across 28 countries. To support its international growth, BBG needed a post-purchase solution that could improve customer communication after checkout, reduce incoming inquiries, and deliver a more seamless, personalized experience in multiple languages.

BBG chose parcelLab as its post-purchase provider, using real-time, brand-specific shipping updates, an embedded order status page, and multilingual communication in 12 languages. With parcelLab, BBG reduced customer service requests by 24% and created a more transparent, engaging post-purchase journey that also supports repeat purchases.

Berlin Brands Group

Sebastian Leiß

Product Owner