Case Study: GRAVIS increases reviews by 127% with parcelLab

Double customer reviews and increase user site traffic

GRAVIS, an Apple service provider and digital lifestyle retailer, wanted greater control over customer communications after checkout. Working with parcelLab and its Engage and Platform products, the company aimed to improve transparency in the shipping process and strengthen brand-led communication throughout the customer journey.

With parcelLab, GRAVIS implemented branded real-time delivery updates and post-purchase messaging that redirected traffic back to its store and enabled NPS-based feedback collection. The results were strong: parcelLab helped drive a 127% increase in reviews, 13% growth in traffic, and a 14% boost in sales, while also improving visibility into carrier performance.

GRAVIS

Robin Jakoby

E-Commerce Product Owner