Case Study: Peter Hahn boosts post-purchase engagement with parcelLab

Create and deliver outstanding customer experiences through messaging

PETER HAHN, a multi-channel fashion company with over 1,000 employees across Europe, wanted to improve its post-purchase communication. The brand saw inconsistencies between its pre-purchase and post-purchase customer experience and partnered with parcelLab to gain better control over checkout follow-up and create a more personalized, valuable service.

With parcelLab’s post-purchase communication platform, PETER HAHN implemented personalized touchpoints and proactive shipping updates, while also gaining full visibility into the shipping process. The result was stronger customer satisfaction and a more efficient support operation, including a 61% unique open rate, 73% of customers rating communication as “very good,” and 98% describing it as “clear and reliable.”

Peter Hahn

Maurice Ferbert

Digital Product Manager