Case Study: Caraway Home reduces package theft and WISMO inquiries with parcelLab

Caraway Home cuts package theft to 1% with parcelLab

Caraway Home, a company selling non-toxic cookware and home goods, faced challenges with customer confusion over complex split shipments and a high volume of WISMO (Where Is My Order) inquiries. They needed a reliable post-purchase partner to improve delivery communications and manage their growing operations, leading them to seek a solution from parcelLab.

parcelLab implemented a solution using its platform to provide AI-driven, real-time delivery updates and personalized post-purchase communications. This included clearer tracking pages with shipment images and proactive outreach for delays. As a result, Caraway Home reduced package theft from 7% to 1% and decreased WISMO inquiries from 27% to 10%, significantly improving the customer experience.

Caraway Home