Case Study: MOO achieves 3X customer growth with parcelLab

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MOO, the online printing company, needed a more consistent and personal post-purchase experience. Its existing checkout and delivery communications were unbranded and disjointed, which hurt customer loyalty and satisfaction. MOO partnered with parcelLab to improve the post-purchase journey and align it with its personalized brand.

With parcelLab, MOO gained branded, consistent delivery communications and clearer shipment updates across the customer journey, including integration with Solvemate for automated shipping inquiries. This helped reduce WISMO queries, ease the burden on service teams, and create a more trustworthy experience. The case study also says MOO achieved 3X customer growth via post-purchase CX, though no other specific metrics were provided.

MOO

Calum McGee

Technical Product Owner