Case Study: True Classic achieves 29% revenue growth per email with parcelLab

29% increase in revenue per email

True Classic, the apparel brand known for everyday essentials, wanted to improve its post-purchase experience and reduce customer support friction. Working with parcelLab, it addressed confusion around shipment status and delivery timing caused by third-party carriers and local handoffs, which had led to a high volume of WISMO inquiries.

parcelLab implemented proactive delivery updates, AI-powered transit-time estimates, and a dedicated branded tracking page and returns portal that directed customers back to True Classic’s site. The result was less shipment-related ticketing, more website traffic, stronger customer trust, and a 29% increase in revenue per email, along with fewer negative reviews about shipping times.

True Classic

Breanna Moreno

Vice President of CX