Case Study: Hightouch 5x’s Quality Top of Funnel with Paraform

How Hightouch's talent team leverages Paraform to 5x their quality top of funnel

Hightouch, a high-growth Reverse ETL platform, faced a bottleneck in its engineering recruitment, struggling to generate a sufficient top-of-funnel of qualified candidates. With only one in-house technical recruiter, the talent team, led by VP of Engineering Corey Stein, needed an efficient way to source top-tier engineering talent to support their rapid scaling. They turned to Paraform to address this challenge.

By leveraging Paraform's performance-based recruiting marketplace, Hightouch empowered a large network of specialized recruiters. The platform's features, including sync calls to align on hiring standards and seamless ATS integrations, created tight feedback loops. This solution significantly expanded their qualified candidate pipeline, with Paraform now generating 20-25% of their top-of-funnel engineering leads and successfully filling critical roles, all while providing the flexibility to scale recruiting efforts up or down as needed.

Hightouch

Corey Stein

VP of Engineering