Case Study: Touchmark achieves a five-star candidate experience with Paradox

Touchmark replaces account-based applications with Paradox to speed hiring from two weeks to minutes

Touchmark, a provider of resort-style senior living communities, faced a challenge with high-volume hiring for frontline roles. Their previous applicant tracking system required candidates to create an account just to apply, which caused significant drop-off and cost them a large share of their talent pool. To address this, they partnered with vendor Paradox to implement their Conversational ATS.

The solution from Paradox replaced the friction-filled process with a conversational, agentic AI experience. This allowed candidates to apply in minutes without an account and be kept informed automatically. While Touchmark's rollout is just beginning, their Director of Talent Density has prior experience seeing Paradox dramatically reduce scheduling times from two weeks to minutes. The goal is to free up recruiters to build relationships and achieve a five-star hiring experience that matches their communities.

Touchmark