Case Study: Marriott speeds hourly hiring with Paradox

On quantifying a ‘good recruiter’ and adopting AI as a legacy brand

Marriott, a global hospitality giant, faced a post-pandemic hiring crisis with more job openings than applicants for its hourly positions. Its legacy HCM system was too slow for the competitive labor market. Partnering with Paradox, the company sought to modernize its process by insourcing hourly hiring and introducing new technology to gain speed and control.

Paradox's solution involved implementing AI-driven automation, starting with a "Trojan Horse" approach of automated interview scheduling. This reduced the average time to schedule an interview via text to just 15 minutes and cut the application process down to six minutes. The vendor's technology helped Marriott achieve a significant reduction in its cost per hire and provided a recruiter effectiveness dashboard to optimize the entire talent acquisition process, turning it into a efficient, data-driven business.

Marriott

Meghan Rhatigan

VP of TA Experience