Case Study: U.S. Xpress achieves AI-powered, mobile-first driver recruiting with Paradox

How US Xpress is Leveraging AI to Transform Recruiting and Create a Powerful Advantage in a Hyper-Competitive Industry

U.S. Xpress, the Chattanooga-based long‑haul carrier, faced a severe driver shortage in a hyper‑competitive market where candidates are constantly on the move, distrustful of technology, and often juggling multiple offers. To simplify hiring and meet drivers where they are, U.S. Xpress partnered with Paradox in April 2020 to deploy a mobile‑first conversational assistive intelligence solution — an AI assistant that engages candidates via the career site and text, answers questions, and captures applicant information in real time.

Paradox’s AI assistant screens and recommends jobs, personalizes assistant personas instantly, and automatically schedules qualified applicants through API integrations, dramatically reducing recruiter burden. The results for U.S. Xpress include 35% of candidate interactions occurring after hours, 38% of conversations converting to applicants, qualified applicants scheduled in under 3 minutes, a 99.95% positive candidate experience rating, and a majority of applications coming via mobile — measurable gains that speed hiring and improve candidate engagement.

U.S. Xpress

Eric Fuller

Chief Executive Officer