Case Study: Sobeys hires store employees in under two days with Paradox conversational AI

How the Canadian grocery retailer, Sobeys, is hiring store employees faster — and saving more time — than ever

Sobeys, the Canadian grocery retailer, partnered with Paradox to modernize an outdated recruiting process and build a new virtual events environment. The goal was to improve high-volume hiring by integrating with SAP SuccessFactors and HiredScore while making candidate engagement faster and easier. Paradox’s conversational hiring products, including Conversational Apply, Conversational Scheduling, and Conversational Events, supported this effort.

Paradox implemented “Sam,” a conversational AI assistant that automates event registration, screening, and scheduling, while engaging candidates 24/7. This helped Sobeys save hiring managers hours of administrative work and reach more candidates outside normal business hours. The impact was significant: interview no-shows dropped by 80%, and time to hire was reduced to just 2 days.

Sobeys