Case Study: Great Wolf Lodge achieves a 225% reduction in employee turnover and a 400% increase in applicant flow with Paradox

How Great Wolf Lodge’s Thoughtful Recruiting Automation Helps Them Connect With Gen-Z — and Employees

Great Wolf Lodge, a 19‑location hospitality brand with about 7,500 employees, faced high seasonal turnover, a small recruiting team, and the added recruiting disruption of COVID — all while needing to attract Gen‑Z and Millennial candidates who expect fast, mobile experiences. To address these challenges they partnered with Paradox and implemented its conversational recruiting assistant, Emma.

Paradox deployed Emma to automate screening, 24/7 candidate Q&A, mobile texting campaigns, and interview scheduling, freeing recruiters to focus on higher‑value engagement. The result: a 225% reduction in employee turnover, a 400% increase in applicant flow, and a 75% candidate conversion/show rate, along with faster communication during closures and more consistent hiring across lodges.

Great Wolf Lodge

Rachel O’Connell

Vice President of Talent