Case Study: Wendy’s achieves faster, higher-quality hiring with Paradox’s AI assistant Lou

How Conversational AI is Helping Wendy’s Franchisees Turn Hiring Struggles into Staffing Perfection

Wendy’s franchisees were struggling with high-volume, time-sensitive hiring — long phone-tag cycles, candidates ghosting interviews, and the need to move faster than competing employers, especially during the pandemic. To solve this, Paradox deployed its conversational AI Assistant, Lou, to handle initial outreach and screening across Wendy’s franchise network.

Paradox’s Lou engages applicants via text, automatically screens qualifications, schedules interviews (often for the next day), sends reminders, and answers candidate questions, dramatically reducing manager workload and speeding time-to-hire. The Paradox solution has cut coordination time, reduced no-shows, and delivered measurable results for Wendy’s franchisees — Pertoria reports a 90% show rate for scheduled candidates.

Wendy's

Sean Servey

Operations Manager