Case Study: GoWireless achieves rapid, mobile-first hiring and higher candidate engagement with Paradox (Olivia)

GoWireless Leads the Way in Transforming How Retailers Hire and Retain Talent

GoWireless, an Authorized Wireless Retailer with 650 stores and 2,500+ employees, was struggling with a reactive, slow hiring process that wasted recruitment marketing dollars and hiring managers’ time. Staffing and Recruiting Manager Derek Braun selected Paradox and its AI recruiting assistant, Olivia, to create a mobile-first, automated recruiting approach that could reach candidates where they already are.

Paradox deployed Olivia to run customized outbound texting, re-engage past applicants, automate screening and schedule interviews, plus send interview reminders—cutting contact time from days to hours. The results: 92% of engaged candidates completed Olivia’s screening, 82% of interviews were scheduled within 30 minutes and a 91% interview acceptance rate; coordinators now manage 350 applications weekly and schedule top candidates quickly, reducing ad spend waste, missed interviews and turnover.

GoWireless

Derek Braun

Staffing and Recruiting Manager