Case Study: DP Electric exceeds hiring goals and cuts recruiting time and spend with Paradox's AI assistant Olivia

DP Electric Exceeds Goals with Help from AI Recruiting Assistant

DP Electric, a 350‑employee commercial electrical contractor, struggled with a slow, impersonal hiring process managed through an ATS that cost recruiters dozens of hours weekly and delayed time‑to‑fill for high‑demand electrician roles. To modernize candidate engagement, DP Electric partnered with Paradox and implemented its AI recruiting assistant, Olivia, to provide a more personal, real‑time experience.

Paradox’s Olivia handled instant chat and text outreach, re‑engaged thousands of past applicants, and enabled same‑day interviews via the mobile CTA “Text DPJobs to 25000.” The program saved DP Electric 56 hours per week (and 446 hours during a re‑engagement push), engaged nearly 3,000 candidates, delivered a 99.8% positive candidate experience, cut recruiting ad spend by 34%, drove 8% of hires through referrals, and helped DP Electric exceed 100% of its hiring goal.

DP Electric

Steve Brown

Recruiting & Development Manager