Case Study: 7‑Eleven reduces time-to-hire by over 50% and automates 95% of store hiring with Paradox

7-Eleven Uses Conversational AI to Make Store Hiring Fast and Convenient

7‑Eleven, a global convenience‑store leader with more than 84,000 locations, faced a major talent‑acquisition challenge after acquiring Speedway’s 3,800 corporate stores: unifying divergent TA approaches and shifting hiring responsibility to store leaders while speeding time to hire. To address high‑volume, store‑level recruiting needs, 7‑Eleven partnered with Paradox and its conversational AI platform, deploying a digital assistant (Rita) to support decentralised, mobile‑first hiring.

Paradox’s solution automated screening, text‑to‑apply and interview scheduling—handling about 95% of store‑level recruitment interactions—so store managers are only notified once interviews are set. The results were dramatic: time to hire dropped from more than 10 days to under 3 days (a >50% reduction), an estimated savings of 40,000 recruitment hours per week, millions in operational cost savings, and 85% of applicants scheduled in less than an hour, with a smooth phased rollout and plans to extend the Paradox solution to franchisees.

7-Eleven

Rachel Allen

Senior Director of Talent Acquisition