Case Study: American Tire Distributors increases hires by 330% with Paradox

330% increase in hires with recruiting automation

American Tire Distributors (ATD) partnered with Paradox to improve a high-volume hiring process during a supply chain labor shortage. The company wanted to speed up recruiting and boost team productivity while delivering a better candidate experience, using Paradox’s Conversational Apply, Conversational Scheduling, and Traitify Assessments with Workday integration.

Paradox implemented a conversational assistant named Tessa to automate screening, scheduling, and onboarding, creating a smoother recruiting workflow. The results were significant: ATD saw a 60% decrease in time-to-fill, a 330% increase in hires, and maintained a 99%+ positive candidate interaction rate despite higher hiring volume.

American Tire Distributors