Case Study: Vodafone amplifies its employer brand with Papirfly

Vodafone’s team have become more agile with Papirfly’s platform, and are now able to deliver higher-quality campaign materials on a global scale

Vodafone, a prominent global telecommunications provider, faced a significant challenge in modernizing its employer brand to attract tech-savvy talent. Its team struggled to produce consistent, engaging recruitment content across 25 markets efficiently, often relying on external agencies and working without a centralized system. This led to off-brand materials and stretched resources. To address this, Vodafone partnered with vendor Papirfly to implement its brand management platform.

Papirfly’s solution provided a centralized cloud-based portal for guidelines and a digital asset management (DAM) system, alongside an easy-to-use asset creation studio. This empowered local teams to generate their own on-brand marketing materials quickly and confidently without needing design expertise. The results included a streamlined, consistent global employer brand, significant time and cost savings by reducing agency reliance, and enhanced agility for Vodafone’s recruitment campaigns.

Vodafone

Jona Gjini

Global Employer Brand Lead