Case Study: ServiceNow boosts customer adoption with Paperflite’s Cleverstory

How ServiceNow uses interactive content to drive product adoption

ServiceNow, a customer of Paperflite, faced a challenge with its online Community. Their post-sale content, which included lengthy implementation guides and technical documents, was flat and overwhelming for users, making it difficult to drive product adoption and ensure contract renewals.

Using Paperflite's interactive content platform, the team created "snackable" and visually engaging content, such as an innovative Game Board for their Virtual Agent product. This solution allowed customers to navigate content flexibly, improved the overall community experience, and helped users get up and running with the product more quickly.

ServiceNow

Britta Koch

Senior Marketing Manager