Case Study: Freshworks reduces CPL by 70% with Paperflite Cleverstory

How Freshworks launched the Happy Sales campaign using Paperflite’s Cleverstory and reduced its CPL by 70%

Freshworks, a leading SaaS company, wanted to launch its global “Happy Sales” campaign for Freshsales in a crowded CRM market. The team needed a way to move beyond functional product messaging, unify several content assets into one narrative, and overcome limitations in its existing CMS and tech stack that made campaign execution slow and technically dependent.

Freshworks used Paperflite’s Cleverstory to build an interactive, no-code campaign experience that combined the HBR report, Happy Sales Masterclass videos, and a self-assessment quiz on one optimized platform. With smarter gating, integrated analytics, and seamless CRM/marketing automation connections, Paperflite helped Freshworks increase returning visitors by 26%, reduce CPL by 70%, and achieve an average depth of engagement of 2.6 content pieces.

Freshworks

Ashwin Subramaniam

Campaign lead