Case Study: TUI Group achieves 230% increase in employee readership with PageTiger

Interactive Learning 230% increase in global employee engagement

The TUI Group, a global travel and tourism company, faced a challenge with low employee engagement in its learning and development programs. To address this, they partnered with the vendor PageTiger to increase the awareness and accessibility of these opportunities for their global workforce.

PageTiger's solution involved creating interactive digital communications, including a global learning magazine, masterclass guides, and a mentorship program promoted with AI-generated videos. This strategy led to a 230% increase in employee readership and a 9% improvement on their original survey KPI, transforming the company's learning culture and earning PageTiger's Badge of Excellence for their work.

TUI Group

Carolyn Smith

Global Head of Leadership & Development