Case Study: zeebox (Beamly) achieves lightning-fast incident resolution and reliable international on-call coverage with PagerDuty

zeebox - Customer Case Study

Beamly, a London-based entertainment company with 100+ staff, makes a social second-screen app (6.5M+ downloads) and SpotSynch technology that delivers clickable ads in sync with live TV for partners like NBCU, Comcast, Viacom and BSkyB. Their challenge was ensuring precise, reliable ad syncs and rapid responses during live events while coordinating 24/7 on-call coverage across New York and London to avoid disrupting viewers or advertisers.

Beamly implemented PagerDuty to route incidents via webhooks to the right cross-functional on-call teams, apply structured on-call schedules, and run a 12-hour follow‑the‑sun split between NY and London. This enabled nontechnical staff to handle low-severity issues, fast escalations for engineering problems, lightning‑fast incident resolution, stronger partner relationships through transparent on-call coverage, and greater peace of mind for the team.

zeebox

Chris Williams

Head of Production Services