Case Study: Sky Betting and Gaming achieves faster incident response with PagerDuty

Sky Betting and Gaming Ups Its Game With Improved Real-Time Operations

Sky Betting and Gaming, the leading mobile and online betting operator in the UK, needed to keep its platform available 24/7 while supporting rapid growth and more than 2 million active users. As it moved to a DevOps model, its manual incident management process no longer scaled, making it difficult to reach the right responders quickly and slowing incident mobilization. PagerDuty helped Sky Betting and Gaming modernize real-time operations with automated on-call management and incident response.

With PagerDuty, Sky Betting and Gaming improved visibility, reduced alert noise, and unified incident workflows across tools like Prometheus, Nagios, Jira, and ServiceNow. The results were significant: MTTR dropped by 86%, responders could be online in less than four minutes, and average time to restore incidents fell to under 30 minutes. PagerDuty also reduced manual work, improved team morale, and freed up time for new projects and learning.

Sky Betting and Gaming

Rachel Watson

Head of Service Operations