Case Study: Auto Trader UK improves incident response and alert reliability with PagerDuty

PagerDuty Drives Auto Trader UK’s Incident Response

Auto Trader UK, the largest digital automotive marketplace in the UK and Ireland, needed to keep its web-based platform running 24/7 while migrating to the public cloud. Its operations team struggled with delayed or missed email alerts, which slowed incident response and made it harder to support reliability at scale. PagerDuty, along with its SolarWinds integration, helped Auto Trader UK improve how it managed incident response.

PagerDuty centralized alerting so Auto Trader UK could receive notifications directly in the platform instead of relying on email, reducing the risk of lost or late alerts. The result was faster, more confident incident response, automatic incident resolution, better work-life balance through mobile and flexible scheduling, and automated customer status updates via StatusPage.io. As Auto Trader UK expands its cloud and DevOps model, PagerDuty provides a flexible foundation for scaling incident management across more teams.

Auto Trader UK

Ryan O’Gorman

Senior Operations Engineer