Case Study: TELUS drives 661 applicants for a new Charleston call center with Padilla's paid media campaign

TELUS drives 661 applicants in 3 months with Padilla

The customer Telus, which provides call center and digital customer experience services, needed to attract over 400 applicants to staff a new facility in Charleston. The vendor Padilla was engaged to build employer brand awareness and drive applications.

Padilla implemented a three-month, full-funnel campaign combining local broadcast media, billboards, and a community partnership to drive foot traffic. Their solution also included targeted social media advertising on Facebook, Instagram, and TikTok, plus a search engine marketing campaign to generate online leads. This strategy resulted in 661 interested applicants, exceeding the hiring goal, and delivered 21 million impressions with an 18% conversion rate and high user engagement.

Telus