Coupang - Customer Case Study

Coupang is revolutionizing retail with ultra-fast Rocket Delivery, where 99% of orders in Korea arrive same or next day — many by dawn. Its WOW membership offers unmatched convenience, from free returns to fresh food and content streaming. Coupang built a vast, tech-driven infrastructure with over 100 fulfillment centers and advanced AI systems to predict demand. By integrating e-commerce, logistics, and last-mile delivery, Coupang breaks tradeoffs between speed, selection, and cost. With the agility of a startup and scale of a Fortune 200 company, Coupang is shaping the future of global commerce.