Case Study: a leading solar technology providing company achieves global brand and product marketing leadership with Pacific International

Leading Solar Technology Providing Company - Customer Case Study

A leading solar technology company required two new key executives, a Global Brand Director and a Global Product Marketing Director, following a corporate spin-off. The newly created roles were essential for driving international growth and new product introductions. The client retained Pacific International to conduct an executive search to find this specialized talent across Europe, a challenge made more urgent by the COVID-19 travel restrictions in place at the time.

Pacific International deployed its native-language search consultants and a tech-led video interviewing solution to identify and recruit candidates. The vendor successfully filled both positions, with the Global Brand Director role being accepted by the first candidate presented. The entire process for the Global Product Marketing Director was completed within an eight-week timeframe. Notably, both hires were female leaders, supporting the client's diversity and inclusion objectives and leading to an ongoing relationship with Pacific International for further succession planning.