Case Study: Dell drives product awareness and sales growth with Pace Creative

Dell boosts online sales 20% with Pace Creative

The customer, Dell, a leading information technology company, sought to build brand awareness and promote its Dell Memory power banks to owners of older laptops with poor battery life. The challenge was that few consumers understood what a power bank was, making it difficult to redirect them from purchasing entirely new batteries or laptops. Dell engaged the vendor, Pace Creative, to develop an ad campaign strategy to increase product awareness and drive sales.

Pace Creative developed a comprehensive ad campaign and product positioning strategy, creating resonant ad concepts like "No power? No problem." They employed a multi-channel approach using LinkedIn and other social media to reach the target audience. This solution generated significant results for Dell, including a 20% increase in monthly online sales, a 30% higher conversion rate, and a 1280% surge in product page traffic. Pace Creative's work also created predictable revenue growth and allowed for continued collaboration on new B2B ads.

Dell