Case Study: Vivid Learning Systems achieves 40% increase in BDR activity and streamlined workflows with Outreach

Vivid Learning Systems builds a safety net for BDR success with Outreach

Vivid Learning Systems, a 22-year‑old provider of interactive online safety training, needed a way to turn high‑quality marketing leads into meetings without overburdening its account executives. The company built a BDR team but lacked a sales acceleration platform with the customer service, governance and workflow controls required to remove daily guesswork, improve conversion metrics, and ensure the best leads went to the most effective reps.

Vivid replaced its previous tool with Outreach, working with Outreach’s support to create simple, governed sequences and use analytics to identify top performers. Within one month emails and calls rose 40% and have remained at that level, workflows became streamlined so BDRs hit the ground running, and Outreach’s reporting now routes the hottest MQLs to the highest‑performing sellers, driving more meetings and better conversions.

Vivid Learning Systems

James Moss

Director of Sales and Marketing