Case Study: Virool achieves 3.5x more qualified meetings and two extra SDR hours per day with Outreach

Virool - Customer Case Study

Virool, a native video advertising company, struggled with a one-dimensional sales tool that forced SDRs to manually create, update and track outbound emails. Prospect preferences, unsubscribes and A/B testing were handled in spreadsheets, slowing the team and limiting personalization and scalability.

After implementing Outreach, Virool automated outbound and follow-up workflows, eliminated duplicate/spam risks, and synced statuses with Salesforce for real-time visibility. Personalization at scale and easier testing freed about two hours per SDR per day; within six months activities tripled and qualified meetings increased 3.5×, driving higher open/reply/meeting rates and faster sales cycles.

Virool

Sahil Mansuri

Global Head of Brand Sales