Case Study: Trint achieves 20–30% faster deal closes and stronger pipeline momentum with Outreach

Trint builds pipeline momentum, shortens sales cycle by up to 30% with Outreach

Trint, a London-based AI company that converts audio and video into searchable, editable text, grew rapidly and needed a way to identify the sales activities that actually move deals forward. Before Outreach, sales data lived in spreadsheets, email threads, and scattered tools, leaving leaders and AEs without real-time visibility, forcing time-consuming verification and risking lost momentum on deals.

By centralizing activity tracking with Outreach, Trint eliminated hours of administrative work, gave reps and managers a live view of accounts, and improved accountability. The team shortened sales cycles by 20–30%, closed deals faster, and reignited healthy internal competition that helped reps hit quotas and drive stronger pipeline momentum.

Trint

Martin Thouroude

Senior Account Executive