Outreach
48 Case Studies
Case Study: Sacramento Kings achieves $400K in 3 months, streamlines sales stack and shortens ramp with Outreach
A Outreach Case Study
The Sacramento Kings Score Big with Outreach
The Sacramento Kings’ sales organization faced a fragmented, nine‑tool tech stack that left reps relying on Post‑Its and calendar reminders and made leadership unable to get end‑to‑end visibility or exportable analytics. Sales Enablement Administrator Martina Cole was charged with finding a single sales engagement platform that would sync cleanly with Salesforce and deliver actionable reporting to measure process velocity and coach reps.
They chose Outreach (via Outreach Galaxy) to consolidate tools, standardize persona‑based Sequences, and integrate OneMob and Snippets for faster, repeatable outreach. The platform delivered comprehensive reporting and coaching insights across 800K+ contacts, sped up rep ramp time, and drove measurable revenue — including a single rep generating $400K in three months and a 3x sales increase for an account executive in under three months — while enabling further stack consolidation plans.
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Sacramento Kings
Martina Cole
Sales Enablement Administrator