Case Study: Signal AI achieves company-wide adoption and faster data-driven sales with Outreach

Signal AI - Customer Case Study

Signal AI, a global AI-powered business intelligence and media monitoring company, needed a better sales engagement platform as their contract ended. Their previous SEP left the U.S. and U.K. SDR teams working in the dark — lacking actionable data, clear reporting and the flexibility to tailor messaging and measure what worked across regions.

They switched to Outreach and quickly achieved full adoption across SDRs and interest from AEs. Outreach’s Sequences, in-platform analytics and LinkedIn integration enabled real‑time decisions, faster workflows and precise diagnosis of issues like bounce rates. The result: higher output per rep week‑over‑week, improved CRM alignment across teams, and measurable increases in engagement and opportunity creation.

Signal AI

Kirsty Charlton

Head of Sales Operations