Case Study: Showpad achieves 2.5x ROI and 15-minute onboarding with Outreach

Showpad chose Outreach as their sales engagement platform and achieved 2.5x ROI growth

Showpad, a Chicago-based sales enablement company serving SDRs, AEs and marketing, needed a replacement for a sales engagement platform that lacked features, flexibility and responsive support. Their customized Salesforce/NetSuite setup required reliable bi-directional sync, A/B testing and continued prospecting capabilities, and they wanted consistent messaging across global sales teams and faster new-hire onboarding.

After a managed trial they adopted Outreach, citing excellent customer success, advanced configuration, bi-directional sync and Outreach Everywhere for prospecting. Deployment was fast (live within a week) and new hires onboard in about 15 minutes; teams worldwide now use common sequences and messaging. The switch delivered strong results — Showpad reports roughly 2.5x ROI and says their sales teams now rely on Outreach to do their jobs.

Showpad

Jason Westerberg

Business Operations Manager