Case Study: Segment achieves a 92% increase in qualified opportunities with Outreach

Segment increases qualified opportunities by 92% with Outreach

Segment, a San Francisco–based customer data platform, struggled with inconsistent sales messaging and an overly noisy process—roughly 700 different cadences—which led to buyer confusion, pipeline leakage, and low email conversion (about 2%).

By implementing Outreach to build standardized, data-driven sequences and reusable snippets, Segment tested and refined messaging, consolidated workflows to 3–5 sequences per persona, and enabled data-led coaching. The result: a 92% increase in qualified opportunities, a 292% rise in rep efficiency and effectiveness, and clearer, healthier pipeline performance.

Segment

Lesley Young

Vice President of Global Sales