Case Study: Cloudera achieves 6x email open rates and doubles meetings with Outreach

Outreach helps Cloudera exceed their activity volume benchmarks while helping increase performance

Cloudera, a global data‑management provider and major contributor to the Apache Hadoop ecosystem, needed a way for its SDR team to send targeted outbound emails and standardize prospecting across a growing worldwide pipeline. Inconsistent rep practices made it hard to enforce best practices, track performance and efficiently onboard new team members.

Implementing Outreach gave Cloudera standardized email sequencing, task management and real‑time analytics, helping sales and marketing align and speeding onboarding. About 35 reps now use Outreach to prioritize ~7,000 targets; open rates rose sixfold (to roughly 30–60%), reply rates climbed from about 3% into double digits (reported up to 20–30%), and meetings more than doubled within months.

Cloudera

John Carr

Sdr Manager