Case Study: InterviewJet achieves the output of a 100-person company with Outreach

Outreach empowers 10-person startup to produce the output of a 100-person company

InterviewJet is a 10-person New York recruiting startup that teaches candidates to market themselves and delivers resumes directly to hiring managers. To compete with large, established firms they needed to communicate their value to the right people at the right time, build a consistent nurture process, and stop salespeople from being bogged down by mundane CRM tasks and manual follow-up that let leads slip through the cracks.

By adopting Outreach (integrated with Gmail and Salesforce) InterviewJet centralized workflows, used persona-based segmentation, dynamic subject lines, conversation threading, and automated follow-up sequences. The results: a 10-person team producing the output of a 100-person company, 70% email open rates with ~7% response on initial messages and ~8% on threaded follow-ups, reps making ~80% more calls per week, 80% of placements sourced through Outreach, faster market launches (120 → 75 days), and rapid customer growth (1,300 companies in NY and 400 in Boston).

InterviewJet

Greg Harris

Chief Operations Officer