Case Study: Neo4j achieves a self-driving sales team and far-above-average results with Outreach

Neo4j builds a self-driving sales team with Outreach

Neo4j, the industry leader in commercial graph databases, needed to build a sales program from scratch to commercialize years of R&D. A tiny team faced board pressure to grow revenue under hiring and budget constraints; early mass-email outreach underperformed, and hand-crafted personalized emails improved reply rates but were too slow to scale.

They adopted Outreach to run a hybrid outbound program—persona-driven templates, sophisticated tokens, and automated sequences—that scaled personalized contact efficiently. The platform cut execution time, merged inbound and outbound workflows into a single SDR model, and delivered peak cold-reply rates of ~17–18% and a 5× increase in outbound lead-to-opportunity conversion, all on a shoestring budget.

Neo4j

Matzen Shirley

Senior Manager, Global Business Development