Case Study: Vonigo achieves scalable customer engagement and streamlined onboarding with Outreach

How We Use Outreach to Engage Customers Through Their Entire Journey

Vonigo, a provider of cloud-based field service software for niches like moving, cleaning, and junk removal, needed a way to scale personalized, account-based outreach across the entire customer journey. Manual follow-ups, inconsistent onboarding handoffs, and the challenge of collecting meaningful NPS feedback and customer reviews were creating duplicated effort and risking slower growth.

By integrating Outreach with Salesforce and using sequenced touches across sales, onboarding, and post-sale NPS outreach—paired with Advocately for promoter review capture—Vonigo automated routine communications while preserving human follow-up when needed. The result: a leaner, more efficient team, recovered and converted long-dormant leads, higher NPS participation and customer reviews, and continuous product and experience improvements driven by customer feedback.

Vonigo

Graham Lee

Marketing Automation Manager