Case Study: Jellyvision increases enterprise penetration and cuts email creation time to under 10 minutes with Outreach

How Jellyvision used Outreach to Land and Expand

Jellyvision, a Chicago-based HR software company known for its ALEX benefits communication platform, was pursuing a large enterprise client with roughly 300,000 employees but couldn’t get in front of the decision-maker. The challenge was reaching and engaging a buying group of six-plus influencers across the account to secure a meeting and land the business.

By using Outreach to build persona-based sequences and target multiple members of the buying group, Jellyvision earned a referral up to the decision-maker and closed the account. The platform cut email development from about an hour to under 10 minutes, improved tracking of opens and clicks, scaled use across the customer-facing team, increased enterprise penetration, and enabled expansion into new verticals like the broker market.

Jellyvision

Sara Colombo

Director of Business Development