Case Study: Cisco achieves global sales consistency and higher pipeline with Outreach

How Cisco drives global sales consistency

Cisco needed a way to create consistency across a global sales organization of more than 1,200 sellers after consolidating over 30 tools. Using Outreach AI Revenue Workflow Platform, Cisco aimed to help sellers evaluate territories, plan effectively, and engage customers more consistently.

Outreach integrated with tools like ZoomInfo, LinkedIn Sales Navigator, and Cisco’s internal systems so sellers could work from one place and act faster. Cisco reported strong results from Outreach: high adopters generated 85% more activity than sellers not using the platform, along with 9% more pipeline and a 5% higher close rate.

Cisco

Donna Sanborn

Senior Leader, Global Digital Sales Effectiveness